Michael, at the CC there are no dumb questions, just leaders! I saved your reply for last, but the great point WBB made and G'dog's chart is well worth reading along with my two cents. There are many factors when deciding what is the best speaker for you, especially which one(s) you think sounds best to your ears. That's why I try and have at least one example of each! But that doesn't guarantee how they'll sound until you play through it or them.
To answer your question, the surface area, with everything else being equal, gives you an idea of how much air will get moved across the room to your listener's ears. If there was no such thing as multiple drivers and we all had to play through one speaker, the surface area of a 15" speaker is 177 sq in. A 12" speaker's area is 113 sq in, and a 10" speaker's is 79 sq in. Again, they're all the same specs-wise, otherwise. At full amp volume, you'll hear all the speakers work, but continue moving back in the hall and the larger speaker will send those big sound waves further back because that speaker needs more room to deliver a 40 Hz wave. The ten, not as much. You won't hear it very well at the back of the venue, especially if there's a guitar, drums, and accordion all jamming away!
The proof is the old acoustic bass cabinet models which used an 18" speaker. They, from what I've read (never used myself) didn't sound that great or weren't that loud up close, but go back into the crowd and they would be getting slammed like a Mack truck! Size counts here too.
In my music room, which is crowded if there are three of us in it, a smaller driver is great. 8" or 10" speakers sound terrific because their waves hit the walls quickly and reflect. Now if they're not very efficient they still won't be overly loud, but if you can figuratively blow in the back of the speaker and it plays, it'll be louder up to its limits. My 15" speaker, on the other hand, doesn't sound as good as it would in a larger room. Its sound waves get clipped short because they can't flow out without hitting these near walls.
That's why I'm saying it'll all depend on what your mission is. To answer your question, look at G'dog's chart and add the surface area of two tens and compare it to a single fifteen (168 sq in vs. 177 sq in). The 15 still puts out more air, but may not sound as good, maybe boomier, etc. On the other hand, it still may sound better and be louder than the tens! Hartke, in fact, sells a 4 X 8 combo amp and there is over 200 sq in of surface. I'd love to hear it.
Okay, I've probably worn you and everyone else out. hope it answered your question. Bottom line, if I want big bass I go with the larger drivers. If I want great mids and volume, I go with multiple tens. 12s are an interesting compromise that a lot of us are liking, Ampeg RB-112, for example. Then there's Phil Jones and all his voodoo magic. Just ask Morrighan about those cabs!
FL