On March 4 & 5, 1977, April Wine was booked to play a charity concert at the famed El Mocambo Club in Toronto, Ontario, Canada. The co-headliner on the bill was a band called "The Cockroaches", who turned out to be The Rolling Stones who were in Toronto rehearsing for their upcoming tour. April Wine's performance was captured and released as the album
Live At The El Mocambo. The band got its first chance at touring the U.S. following the El Mocambo gig, first opening for The Rolling Stones, then for various popular headliners, including Styx and Rush.
The Rolling Stones also recorded a live album at their El Mocambo stint. They kept the event secret until right before it happened: playing a small club and recording a live album; shows unannounced, yet filled with fans who deserved to be there. Stones manager Peter Rudge called Duff Roman at CHUM FM Radio Station and said he was thinking of a secret, two-night engagement at the El Mocambo filled with die hard fans who would have to be directed there via ruse so that the club not become overrun by thousands.
Dave “Blue” Bluestein was the El Mocambo’s booker. He staged a plan to book April Wine for March 4-5, 1977, as a smokescreen. “We had natural cover,” he says, “because if anything got out, we could say, ‘No, look, April Wine is playing. That’s the gig. It says so right here,’ ” he says, pointing to an imaginary calendar. “Another band was added to the April Wine shows called ‘The Cockroaches,’ which was The Stones’ alias. On the day of the first show, the band rehearsed upstairs and sound checked for the live recording.” People who passed by outside thought they were hearing a Stones cover band rehearsing their repertoire. It was preposterous to think it would be the actual band, in Toronto, playing in the middle of the day.
“The plan that we constructed,” says Duff Roman from CHUM FM Radio Station, “was to have a contest: ‘What would you do to see the Rolling Stones play live?’ This way we could select the 300 top entries and guarantee that real fans would be there for the event. The prize would be a chance to see April Wine at the El Mocambo. People wrote in and we cherry-picked the best ones. As you might expect, there were lots of nude Polaroids. When the band came in to judge the winners, they slipped the photos into their pockets and took them home.”
It was preposterous to think it would be the actual band, in Toronto, playing in the middle of the day
After the winners were selected, CHUM FM hired a dozen TTC buses and instructed fans to meet at the radio station on Yonge Street, where they’d be shipped to the show. “I got on the mic on one of the buses and said, ‘I have some bad news. There’s a change to the show tonight.’ People were disappointed and started to boo. I continued: ‘Along with April Wine, you’ll also be seeing a band called the Rolling … yes, the Rolling … the Rolling Stones!’ For a moment, people sat in utter bewilderment. Then there was a lot of cheering and shouting when they realized where they’d be going.”
Duff Roman remembers how “at about 7:30 p.m., all of the buses parked in the alley behind the El Mocambo, so no one would notice, and we could just spirit the fans in through the back door without creating a commotion or scene of any kind.” (The hulking Fedco mobile recording truck, operated by producer Eddie Kramer, was also parked there) “It was remarkable that it was all kept under wraps. No one knew about the show until after it ended, and fans started calling their friends.”
“There’s no way we could have pulled this off now,” says Roman. “But back then, there was almost a shared sense of being together, witnessing what people were witnessing — a concert by a stadium band to 300 people in a club — without having to share it, or tell others. History was happening, but that it was happening was enough. It didn’t have to be all immediately announced. It could just be lived and experienced, and, look, it’s an unbelievable thing that happened. In our city. In our time.”
Some of the Stones tracks from these shows ended up on their
Love You Love double live album.
Side three
- "Mannish Boy" (Ellas McDaniel/McKinley Morganfield/Mel London) – 6:28 (4 or 5 March 1977: El Mocambo Tavern, Toronto)
- "Crackin' Up" (Ellas McDaniel) – 5:40 (4 or 5 March 1977: El Mocambo Tavern, Toronto)
- "Little Red Rooster" (Willie Dixon) – 4:39 (4 or 5 March 1977: El Mocambo Tavern, Toronto)
- "Around and Around" (Chuck Berry) – 4:09 (4 or 5 March 1977: El Mocambo Tavern, Toronto)