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Squier predates Fender by about 50 years, but once Fender bought that company, they repurposed the brand to manufacturing their budget line of instruments.
I've no idea how those businesses are compartmentalized, but if there's any market cannibalism, it's probably between Squier and Fender Made In Mexico.
At the end of the day, it's all profit for FMIC.
Whilst SBMM could be argued to be in competition with EBMM (in reality they're more directly competing with Fender MIM, G&L Tribute, Ibanez), every SBMM instrument nets EBMM a small profit through the license fee paid by Praxis.
While they are technically separate companies with different people, the SBMM line simply would not exist without EBMM's say-so. And the numbers--13 total employees and $2.38 million in sales annually--suggest that SBMM is pretty much Praxis' entire business. So there's no way in the world they would have used Sterling's name without EBMM's approval.
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Yep! He and khruangbins Laura Lee... I like the look of the bass. I guess a lot of people complaining about the "ikea" look are rather fond of the Fender Marcus Miller, which sports even more plastic than those knobs. And about the missing tone control... If you look at rig rundowns there are so many bassists going "everything full open all the time" and "i leave the preamp flat" that they probably just don't need it...Crazy how the most divisive bassist on this site is Joe Dart. Not because he doesn't have talent. Not because he is a bad guy. But because people are appalled by his tongue in cheek corny band, and and his limited run signature basses.
Tony and Flea sold them a lot of stingrays as is, i guessDart is a cool player, though not my favorite personally.
For modern/current players killing with EB/MM basses, I'd personally rather see a Paul Bender sig.
But - what really amazes me is that although they're doing TWO Dart signature models, they never did a signature model for Flea or Tony Levin (note: I know there was a short-lived OLP Levin model, but that doesn't really count).
Two of the most successful and visible players of the last couple of decades, who basically built their sounds and personas with MusicMan basses, and neither of them
got an "official" signature bass.
I have no beef with Dart as a player - he's good, and I appreciate that he's bringing the bass out front and getting people excited.
Tim Commerford makes a bit more sense as a signature artist, though (like Dart) he rather noticeably spends a lot of his time with J-basses.
But I think very few people would try to make the case that either of those guys have done more for EB/MM's visibility than Flea or T-Lev. Or even Pino, for that matter, who basically
put the fretless Stingray on the map in the '80s with Paul Young and others.
Go figure. If I had Flea or Tony playing my basses, I'd have them up on billboards in Times Square.
In terms of parts, yeah.
But any time they make an instrument that isn't a standard StingRay Special, it disrupts their production line.
StingRays are their bread and butter - guaranteed money in the bank.
If they're not making as many StingRays, they're effectively losing money, so the cost of anything that isn't a StingRay has to cover the disruption, and help mitigate the risk.
They've already stated that due to Covid, and the resultant global supply line issues, they've had to temporarily cease production of anything other than StingRay Specials (that's why they aren't currently making StingRay Classics), and the range of available colours will be more limited.
Consequently, there have been more BFR offerings, whereby they've taken the StingRay Special, and dressed it up for the ball.
And yet they've still managed to release the Tim Commerford, the DarkRay, the Cliff Wiliams, the Joe Dart short scale, and now the Joe Dart 2, all during the pandemic.
It seems they were only able to remain that agile, by being a small family owned company, that had the autonomy to be able to scale back, focus on the essentials, and do right by their highly valued, highly skilled American work force, paying taxes in California.
Who wouldn't want to pay less for their instruments?
But I get why they're priced the way they are.
According to the ad copy you don't need a tone control because the player's technique and finesse will control the tone. In my opinion that is a bit insulting, but anyway I guess after the first model EBMM already knows they'll sell.A one-trick pony with no tone control.
It's probably a nice bass, but I'm not dying to play one. When EBMM came out with the Caprice, I wanted one but shortly thereafter, they raised the price by ~30%. I ended up buying one that was used. I enjoyed and played it for a couple of years and sold it because I wanted something else. EBMM said they discontinued the Caprice because they didn't sell and it's not surprising that they didn't sell after they raised the price by a huge amount. What's the price of this?